Jonathan Liang is a contemporary ready to wear offering established in Paris, France, that focuses on reinventing classics in functional and dyanmic formats. Forward Collective is responsible for all operations, marketing, development and third party relations across sales, partnerships and investments. In addition to this, Forward Collective handles brand direction, merchandising, digital and traditional communications, value/supply chain optimisation, and growth partnerships.
Selected Responsibilities:
• Sourcing and establishment of scalable supply chain processes and structure.
• Creation and development of brand’s web and social media presence across Eastern and Western markets.
• Designed, coordinated and successfully pitched collaborations with retailers (Lane Crawford, UNIQLO Japan), electronics organisations (HTC), and other parallel industries (Marie de la Roche).
• Development of stable financial strategy and growth plan for the brand, overseeing all transactions and ROI on decisions.
• Optimised merchandise and product development, to ensure optimal buy and sell strategy, whilst maintaining core product / brand value proposition.”
ClientJonathan LiangServicesMerchandise, Strategy, Business Development, Partnerships, Sales, MarketingYear2015 - ongoingLinkwww.jonathan-liang.com
