Blank Round is a streetwear brand forging the culture of tomorrow through design and narrative. Melting Eastern culture and history with intentional design, we encourage distinction, uniqueness and collaboration.
Short narratives and journeys are woven into each drop. With collaborations at the project’s heart, the label expands the zeitgeist and celebrates BIPOC individuals, with the aim of forging the culture of tomorrow.
Selected Responsibilities:
• Conducted streetwear market research, highlighting competitive gaps and subsegment structure.
• Developed verbal and visual identity guide.
• Created value delivery report, inclusive of business model mapping.
• Created a strategy document that highlighted merchandising, future expansion and marketing concepts.
• Provided growth plan.
• Enhanced supply chain with the introduction of overseas sourcing and production.
ClientJonathan LiangServicesMerchandise, Strategy, Business Development, Partnerships, Sales, MarketingYear2015 - ongoingLinkwww.jonathan-liang.com
